Niche

6 min readFeb 04, 202677 views1.5K

Choosing a niche that actually matches demand

How to pick a specialization that is useful, believable, and easier to sell.

A good niche is not just something you like. It is a problem you can solve repeatedly for a specific kind of client.

The easiest way to choose is to look for overlap between your strongest skill, the types of projects you enjoy, and the market that already pays for it.

A niche becomes believable when your profile, portfolio, and proposals all point to the same story.

If you can explain your niche in one sentence and a client immediately understands the value, you are moving in the right direction.