SEO & Social Media Specialist

Tentang pekerjaan

About MixWork & Our Client

MixWork Pte. Ltd. is a Singapore-based HR outsourcing partner providing Employer of Record, BPO and talent acquisition services across South East Asia. We hold the employment relationship and handle compliance, payroll and HR administration, so that our clients can build offshore teams without setting up a local entity.

Our client is a Singapore-based boutique pilates and wellness studio serving a local membership base. They are bringing their search and content marketing in-house and want a specialist to own it, alongside putting a measurable structure behind their social media activity.

Role Summary

This role splits roughly evenly between SEO and social media, and you need to be genuinely capable on both. On the search side, you will plan and write the blog content that brings people to the training courses, run the keyword direction, and research and validate backlinks. On the social side, you will own Instagram for the studios end to end. That means planning the content, producing it yourself from the raw video and photography provided, publishing it, and reporting on how it performed.

You will report directly to the founder, with a short line between a recommendation and a decision. You are expected to propose the approach, explain your reasoning, and run the plan without daily instruction.

Key Responsibilities

Plan and write >10 posts each month, mapped against a keyword strategy you propose and agree with the founder.

Run keyword research, clustering and search intent mapping using SEMrush or Ahrefs.

Research, propose and validate relevant backlinks, and carry out outreach where needed.

Apply on-page SEO to new and existing content.

Own the Instagram content calendar from planning through to publishing.

Turn raw video and photo assets into finished posts and Reels yourself, including editing, captions and hashtags.

Repurpose blog and search content into social formats so both channels reinforce each other.

Track performance across Google Search Console, Google Analytics and Meta Business Suite, and act on what the numbers show.

Review past organic and paid social activity, assess how it performed, and give a clear read on what should change.

Produce a regular performance report against a consistent set of KPIs, carried forward from one cycle to the next rather than rebuilt each time.

Set out a one to two month forward work plan and track it in a project management tool so progress is visible against tasks.

Required Qualifications & Experience

3 to 5 years in marketing, with hands-on experience across both SEO and social media. This role will not suit someone strong in only one.

Able to run SEO and blog production end to end, from keyword selection through to published posts.

Practical working experience with SEMrush or Ahrefs, Google Search Console and Meta Business Suite.

Proven ownership of a brand or client Instagram account, not just supporting someone else's.

Able to produce social content yourself from raw footage and photos, using tools such as Canva, CapCut, Adobe or equivalent.

Strong long-form writing and editing in English.

Able to read social and campaign data and turn it into a clear recommendation.

Able to work independently. You will not receive daily instructions and will be expected to deliver between check-ins.

Reliable and responsible, comfortable owning a function rather than waiting to be assigned tasks.

Professional English, written and spoken.

Nice to Have

Background in fitness, wellness, boutique studio, or consumer lifestyle brands.

Experience marketing to a Singapore or wider South East Asian audience.

Familiarity with local SEO and Google Business Profile optimisation

Experience running paid social campaigns on Meta.

Experience establishing a marketing function from scratch in a small or founder-led business.

Statutory Provisions & Compliance

Flexible Medical Benefit: Supplementary medical coverage on top of statutory BPJS enrolment.

Full Legal Compliance: The employment contract will be managed under MixWork Indonesia, with full adherence to prevailing Indonesian labour law, including Law No. 13 of 2003 on Manpower and its subsequent amendments. Final statutory contract language is subject to review by qualified local legal counsel.

Healthcare & Social Security: Enrolment in BPJS Kesehatan and BPJS Ketenagakerjaan in accordance with statutory requirements.

Religious Holiday Allowance: Tunjangan Hari Raya (THR) paid in line with statutory regulations.

Important Notes

Language Requirement: As this is an international role, all screenings and interviews will be conducted exclusively in English.

Equal Opportunity Employer: MixWork Pte. Ltd. is an equal opportunity employer. We welcome applications from all qualified candidates regardless of race, religion, gender, age, marital status, or disability.